Google Nigeria has announced
the commencement of the
“Succeed Online” training series,
in an effort to help Nigerian
Small and Medium Enterprises
(SMEs) make better use the
internet in reaching more
customers and meeting their
business goals.
Marketing Manager for SME
products at Google Nigeria,
Bunmi Banjo, who spoke at a
press conference in Lagos, stated
that the goal of the free online
training series was to educate
small and medium business
owners on crucial tips that
would help them boost the
impact of their online presence.
According to her, “it is not
enough having a business
website. The owners ought to
understand some tips on how
best to put such websites into
In other words, while having a
website gives businesses an
opportunity to showcase their
goods and services, they can
further benefit from a
comprehensive online presence
which includes good use of
social media, listings, blogs
among others, she said, adding
that the tools are available to
them at no cost.
The “Succeed Online” training is
an educational series by Google
to help business owners
understand how to manage a
wide range of internet tools that
can take their businesses to the
next level. It is a part of the Get
Nigerian Businesses Online
program (GNBO) launched in
September 2011, which has so
far enabled over 25,000 SMEs in
Nigeria to build their own
websites for free.
The GNBO program is a joint
initiative by Google and partners
such as Ecobank to help SMEs
create their first websites and
help them make the most of the
opportunities offered by the
Participants of the Succeed
Online program are current
GNBO website owners who have
expressed interest in enhancing
their online presence. Some of
the topics to be covered in the
training session include how to
use platforms such as Google
Trader to list various products
and services for immediate sale;
how to use social media and
YouTube videos to interact with
customers and get valuable
feedback for improving their
businesses; how to use Google’s
‘Insight for Search’ to improve
the content of their websites,
among others.
The training in planned in
phases, and is expected to
accommodate all 25,000 GNBO
entrepreneurs with the
stipulated period.
Source: ThisDayLive