Undergraduates of University of Calabar recently proved that students shall not live by examinations alone, when they took time off their schedule to participate in the NESCAFE Hot Air Balloon. Amidst musical and dramatic
performances, they, for three days,
sipped fun as they were given the
opportunity to take a ride in the
NESCAFÉ ‘Magic Mug’ hot air balloon.
There was also a competition in comedy and search for the hottest
new DJ on campus. In each category,
winners went home with prizes that
included LCD TV sets, home theatres
and Samsung Galaxy smart phones.
A statement from the organizers captured the moods of some of the
students who spoke on their
experience. One of such is Rejoice
Eziedo, who described the programme
as a once-in-a-lifetime experience.
“School can be very dull and boring without gigs like this. In spite of the
fact that it was during our
examination, the Abraham Odia
Stadium was filled up all the three
days that the programme lasted.
Everyone went home with something and it was so much fun,” the final year
student of Administration and
Planning, Faculty of Education said.
At the University of Benin, which was
the balloon’s next port of call, the
programme also lifted the spirit of many students.
According to the statement, it was a
battle of talents in the dance, music,
deejay and comedy categories. The
Benin edition also witnessed the
introduction of guest artistes BMG and Dizzy, who thrilled the audience with
their ingenious rap style of singing
and the acrobatic and athletic display
of the awesome ‘Body language’.
It adds that the new Digital Interactive
media‘ super photo booth’ was on board in both Calabar and Benin to
add to the thrills of the students and
consumers alike.
“It was the first time I experienced the
use of the photo machine. It’s
amazing, fun and the poses you put on just make you smile away your
worries, and I honestly wished we
had such cool photo booth in our
hostels. We love you, NESCAFÉ,” said
Ogie Obaseki, a 300 level student in
the faculty of engineering. The photos taken were said to have
been given to students on the spot,
while they also took their own
individual pictures on the NESCAFÉ red
carpet.
This helped harness the power of social media during the event by
boosting activities on the individual’s
Facebook fan page, Twitter handle
through fan tagging/commenting on
uploaded photos.
The activities, coupled with the NESCAFÉ Magic Mug Flight, got the
students agog and thirsty for more.
Additional prizes were also given to
loyal consumers who liked the new
Facebook fan page of NESCAFÉ on
http://www.facebook.com/nescafeafrica. The Brand Manager, NESCAFE, Mr.
Kayode Oladapo, said the competition
had been ‘rocking’ campuses across
Central and West Africa for decades, in
fulfillment of its character to identify
with youths. “The NESCAFÉ Hot Air Balloon and the
battle of Talents provide the
opportunity to interact, socialize and
enjoy. The experience is to also
introduce the brand to young people
who we expect to cultivate and sustain a NESCAFÉ drinking culture so
as to enjoy all the benefits associated
with coffee,” Oladapo notes.

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